By Eduardo Luis Casarotto, Guilherme Cunha Malafaia, Marta Pagán Martínez, Erlaine Binotto

« This paper aimed to develop a data-based technological innovation framework focused on the competitive intelligence process. Technological innovations increasingly transform the behavior of societies, affecting all sectors. Solutions such as cloud computing, the Internet of Things, and artificial intelligence provide and benefit from a vast generation of data: large data sets called Big Data. The use of new technologies in all sectors increases in the face of such innovation and technological mechanisms of management. We advocated that the use of Big Data and the competitive intelligence process could help generate or maintain a competitive advantage for organizations. We based the proposition of our framework on the concepts of Big Data and competitive intelligence. Our proposal is a theoretical framework for use in the collection, treatment, and distribution of information directed to strategic decision-makers. Its
systematized architecture allows the integration of processes that generate information for decision making. »

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